The Art of Self Promotion

What makes you different from the rest? This can be a confronting question to answer – the curse and lure of SELF PROMOTION (tooting your own horn, in other words.) In my personal experience there are two types of categories that make this topic interesting and controversial. Having discerned these differences – excusing my blatant stereotyping and generalising – there are those that love hearing their own praises and those that love singing their own praises. One does not discriminate over the other – both are valid entry points for the elusive and tricky task of Self Promotion.

Arguably these are times of the maverick – independent thought provokers who are influencing instantly. Viral videos can spell overnight success for innocent and humorous commentators. With celebrities and artists; whether recording, performing or traditional modes, there is a need for clear and direct points of view.

Is it easier to sing your own praises when you have an alter-ego to hold the weight of your accomplishments? Writers can use fake names, designers are under an umbrella of a huge conglomerate company and there are those with different social media profiles (CatFish, though that’s a bark of a different kind).

We know the beauty industry is a competitive business. Models are constantly being weighed – no pun intended – against one another for bookings. It is no surprise in the age of Instagram that models are taking their careers to different heights by promoting their lives. Naomi Campbell is no shrinking violet. Known for her vivacious personality, striking looks and biting tongue, she is never one to back down from a challenge or afraid of telling everyone her attributes. Kate Moss, on the other hand, has never been interested in taking interviews or selling herself – at least verbally – but those close to her are quick to say what a pleasure she is to work with because of her youthful spirit.

Finding pleasure in validation is only half of the equation when choosing to Self-Promote. We are told from an early age speaking about personal accomplishments reeks of arrogance. Having looked into the different ways in which people relate to the world (in true pop psychology), it’s not what you say, but how you say it. It’s not what you do, but how you do it for your own personal circumstances.

There are a few universal rules to Self-Promotion that if adhered to can aid with the pride and pleasure of selling yourself to the right market. Censorship is important; being modest will allow others to transcend your message – life is best when there is mystery and wonder so we can anticipate more from each other and from ourselves. Being obvious in the delivery of your talents (whatever you bring to the table – professional or otherwise) solidifies your objectives, dreams and promises. The most daunting part of the process is perhaps picking a lane of interest and running wild in it. There is definitely a quiet dignity in refining and moulding yourself in the eyes of the public – a lifelong adventure that is not as easy as creating something you love and putting it out there.

No matter which of the two types you may fall into – sometimes it’s a combination of both – there is no denying that it comes down to you. Remember, tooting your own horn is just another way of letting people know you’ve arrived, when done with a healthy dose of humility xxx

Networking Tips

How many times have you been told that an acting career is all about networking? I’m guessing about a million and one, right? Well, there’s definitely a lot of truth to that statement, and you’d be a fool not to take it seriously.

If you want to be successful, working on your craft should be your number one concern, but let’s face it: Talent is not enough. That’s why you have to know how to network. 

But what exactly does ‘networking’ mean? Some actors believe it’s about going to the right parties so they can meet the right people. Others think it’s all about kissing the right asses. Those are both valuable skills, but sorry, they have nothing to do with real networking.

Simply put, networking is creating relationships with industry professionals who might be able to help you in a direct or indirect manner.

1. Be professional

Adopting the right tone when you communicate is essential, as are correct spelling and grammar – no text-speak or slang. Keep messages brief, polite, professional and to the point.

You will meet thousands of contacts throughout your career, and forget most of them, unless you keep a record. Create a contacts file on your computer, and a profile for each person you have ever met in the business – every fellow student, tutor, playwright, actor, director, etc.; what they look like, where you met them, and so on. Add new people every week, and update once a month.

This isn’t school, where it’s cool to do as little as possible; this is the business where graft counts. To stay in the game for the long term, it’s important to remember to cultivate contacts in the generation before you as well as the established figures you meet. In ten years’ time the fresh-faced wunderkind you vaguely remember could be producing a movie with you in it – if they know who you are.

2. Start with those you know

You already have a network. The people you train with are your most valuable asset – there is a bond there which may survive a lifetime, so stay in contact and share those contacts. This is not just a matter of swapping names, it’s about going to see people in shows, meeting casting directors and writers and theatre directors, and then keeping a log of those you’ve met.

If you hear of a job going for someone you know, tell them. If you can recommend them, even better. Like for you, these initial contacts will gradually widen their own circles of contact and influence. Some of the people you share grotty flats with and see at old school reunions will end up running the very companies you’re both desperately trying to get work with now. Staying in contact with each other and promoting each other throughout your careers is essential.

3. Never turn down an invitation

Most actors tend to isolate themselves when they’re not working, and then reconnect when they are. But it is impossible to tell when you will make a valuable contact – and for that reason you must go to any gathering you can, to learn, and to network. This is especially true of something you’ve actually been invited to, and can gain entry for free!

Get out there, and meet people in the flesh. Go to first nights, to talks, to festivals. If you are invited to a play reading, be there, and stay and talk afterwards. Somewhere out there are people who could employ you, and would do so if they know you existed. Go find them.

4. Be the first to keep in touch

If you go to see a show you like, send a message of thanks to the director. Again, keep messages brief (two lines is good), businesslike and positive. If you get a casting, ditto: a short message of thanks to the director, producer and casting director. Let people know if you have a show on – send emails to everyone on your contact list.

These rules are not to be applied sometime, or next week, or when you feel like it. If you are serious about this career, they should be applied now, today, every day. Your next job may depend on it.

5. However, do not overstay your welcome

Majority of people will appreciate you coming over to pay them a compliment or strike a quick conversation about their work. However, don’t forget to leave them some breathing space and split when you feel the time is right (after making a connection, obviously). Plus, it isn’t such a bad idea to get to know more than one industry folk during these gatherings. Once you have charmed the soul out of that producer, let them miss you while you go and find your next target.

Ever heard the saying ‘It’s not what you know it’s who you know?’ xxx

What Picture?!

So this week I’m doing something a little different.

I’m not writing a blog, instead I’m creating a vote of some sort. As I need help, your help!

During the past couple of weeks I’ve caught up with some friends who all had one thing in common, they are all doing very well for themselves, in their careers in particular.

Of course I’m happy for them all, they all deserve it, they work hard, they network, they do everything right and yet I can’t help but feel a twinge of jealously.

One friend in particular is doing really well for himself, I met him for drinks last week. I went to meet him at a function room in a hotel in town, he was attending a works do, I hung outside the room for a moment and poked my head in the door looking for him. I spot him laughing and joking with colleagues, as he sees me he says his goodbyes and shakes a few hands.

Naturally the function he attended was an immediate topic, although I don’t quite understand his job (an engineer of some sort) I listen intently try to make sense of what he’s saying, nod and smile. At some point during the conversation he mentions that he met someone that night who would be a good contact for him so they exchange business cards and jokingly gives one to me, I stuff it in my purse and complete forgot about it.

Until earlier today I found it again in my purse and thought to myself why don’t models or actors have them? I mean we have so many varieties of portfolios all over the place, showreels, websites, Instagram, twitter, facebook pages, but no-one really caries around a portfolio book anymore or C.V’s or a physical print of their pictures, but why not? It’s another way to network, social media networking had to expand from it.

In a couple week’s time I am going to the Edinburgh fringe festival, although I’m not going there for business purposes I think it will be a good chance to try out a business card, there are numerous of comedians, musicians and performance artists that will be there. Having something on hand to give to them, it couldn’t hurt, after all it could just take one call?

So here’s where I need your help. The design of the card. I think I will have the wording on one side and a picture on the other. But what picture? I have a few to choose from (you’ve probably noticed). So below I’ve selected a few images that are my personal favs. Any vote, comments or input will be greatly appreciated xxx